Define current users versus others. How does this apply to marketers?
Question 2The internal balancing method deals with
a. Price and lead time.
b. Inventory and production flexibility.
c. Functional silos.
d. Channel selection.
Question 3StopSigns Co specializes in making durable, weather-proof signs for local communities. In a non-comparative ad designed by the company's marketing department, the StopSigns brand name should be mentioned and its market positioning with respect to other firms in the industry should be referenced.
a. True
b. False
Indicate whether the statement is true or false
Question 4Find the approximate standard deviation of the following set of scores: 3, 6, 2, 7, 8.
a. 2.24
b. 2.59
c. 3.32
d. 6.70
Question 5VALS psychographic-based segmentation is based on the idea that consumers are inspired by one of three primary motivations. Identify the three motivations and describe them.
Question 6The essence of demand management is to estimate and manage ___________ and use this information to make operating decisions.
a. Channel orders
b. Vendors and suppliers
c. Customer demand
d. SO&P processes
Question 7A non-comparative ad focuses on a single brand's features, attributes, and image portrayal.
a. True
b. False
Indicate whether the statement is true or false
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