Explain why market segmentation is better than mass marketing and one-to-one ...

Explain why market segmentation is better than mass marketing and one-to-one marketing.

Question 2

Demand management includes
 a. Flows of products.
  b. Flows of services.
  c. Flows of capital.
  d. All of these answers

Question 3

ABC Company is creating an advertisement to announce its new service. It follows the typical advertising process in which the source sends out a certain message, which is transmitted and then encoded.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 4

Suppose the average units produced in a month by a Ford Motor Co plant for Ford Explorers is 22, but only 18 Explorers are produced on a given day in that same month. Then, the deviation score for this one day is ____.
 a. -4
  b. -2
  c. +2
  d. +4

Question 5

Why is it not advisable to target an entire market with a new product offering?

Question 6

Which of the following does a forecast always assume?
 a. Base demand always moves in a positive direction
  b. Business cycles do not exist
  c. The past always repeats itself
  d. Every forecast is seasonal

Question 7

Brian, a racing fan, sees an ad for a new movie, Fast and Furious 10 . The movie shows fast cars and racing. This puts a positive image in his mind. The ad also says the movie is coming out this month. He considers going to see the movie. This is an example of advertising success.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 8

Suppose the price of MP3 players in Denver range from 59 to 179 . Then, the range of these prices is ____.
 a. 59
  b. 120
  c. 179
  d. 238

Question 9

Entrepreneurs may need to approximate Prizm and VALS data, because they are
 a. not available to the public.
  b. difficult to understand.
  c. expensive.
  d. not interesting to consumers.