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Home Q & A Board Other Fields Homework Help Business Marketing
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Statingu Statingu
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8 years ago
A segmentation approach to the market is more efficient than a mass marketing approach because:
A) it creates entry-barriers.
B) money is spent only on those whom the manager has determined are potential customers.
C) production costs for standardized products are minimal in comparison to customized products.
D) customers are homogeneous.
Textbook 
Marketing Management

Marketing Management


Edition: 4th
Authors:
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Russo88Russo88
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#1
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8 years ago
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Back in the days when I was young, I'm not a kid anymore. But some days I sit and wish I was a kid again ♪♫

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Statingu Author
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#2
8 years ago
You've been so helpful with my questions, thanks for the expertise.

Marking this thread solved!
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#3
8 years ago
I welcome any best answer votes! Happy to be part of this community.
Back in the days when I was young, I'm not a kid anymore. But some days I sit and wish I was a kid again ♪♫
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