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Statingu Statingu
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8 years ago
Which of the following statements about the market segmentation approach is correct?
A) It is the act of choosing which segment or segments to pursue actively.
B) With this approach, none of the segments would necessarily be satisfied because the typical consumer in each would not feel that the product was right for him or her.
C) This approach would imply the production of standardized products.
D) With this approach, less money is wasted on customers who have low probability of buying the product.
Textbook 
Marketing Management

Marketing Management


Edition: 4th
Authors:
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Russo88Russo88
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8 years ago
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Statingu Author
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8 years ago
This is wonderful, thank you for the help, I appreciate it a lot!
wrote...
8 years ago
Happy to help a friend!
Back in the days when I was young, I'm not a kid anymore. But some days I sit and wish I was a kid again ♪♫
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