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Consle Consle
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6 years ago
A market segmentation approach that focuses on the benefits of a product rather than on the type of customers of a product is which form of segmentation?
A) Demographic
B) Psychographic
C) Benefit
D) Usage
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
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