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Home Q & A Board Other Fields Homework Help Business Marketing
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debbyFlynn debbyFlynn
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7 years ago
Which approach to segmentation divides the market using characteristics such as gender, ethnicity, income, and so forth?
A) psychographic segmentation
B) benefit segmentation
C) geographic segmentation
D) demographic segmentation
E) behavioral segmentation
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
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rebmetpesrebmetpes
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7 years ago
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debbyFlynn Author
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