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debbyFlynn debbyFlynn
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7 years ago
Which approach to segmentation divides people into groups based on product category and brand usage?
A) psychographic segmentation
B) geographic segmentation
C) behavioral segmentation
D) demographic segmentation
E) benefit segmentation
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Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
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yamyam
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7 years ago
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