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debbyFlynn debbyFlynn
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7 years ago
Which approach to segmentation divides people into groups based on product category and brand usage?
A) psychographic segmentation
B) geographic segmentation
C) behavioral segmentation
D) demographic segmentation
E) benefit segmentation
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
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yamyam
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7 years ago
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debbyFlynn Author
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7 years ago
Good timing, thanks!
sleinhi
wrote...

Yesterday
Smart ... Thanks!
ealvino1610
wrote...

2 hours ago
Thanks
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