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Sitki Sitki
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Posts: 1536
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6 years ago
Using gender, age, ethnicity, and income as market segmentation variables is the application of which segmentation approach?
A) Demographics
B) Psychographics
C) Geographic
D) Polygraphic
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
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wrote...
6 years ago
A
Sitki Author
wrote...
6 years ago
Yup, correct Slight Smile
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