The goal of homogeneity in customers' likes or dislikes is more achievable as the segment size gets smaller, but if the segment is too small, it might not be profitable to serve.
a. True
b. False
Indicate whether the statement is true or false
Question 2In the Item Procurement Importance Matrix, what describes high risk, low value?
a. generics
b. commodities
c. criticals
d. distinctives
Question 3If private labels sell well, they give the manufacturer negotiating power with the retailer.
a. True
b. False
Indicate whether the statement is true or false
Question 4When a researcher uses students to participate in a study because he has easy access to them, what type of sampling procedure is being used?
a. judgment sampling
b. systematic sampling
c. snowball sampling
d. convenience sampling
Question 5Some companies that tried mass customization have scaled back their attempts because it is not cost-effective.
a. True
b. False
Indicate whether the statement is true or false
Question 6In the Item Procurement Importance Matrix, what is described as high risk, high value?
a. generics
b. commodities
c. criticals
d. distinctives
Question 7A very popular means of forward integrating has been manufacturers providing their wares online for direct purchasing.
a. True
b. False
Indicate whether the statement is true or false
Question 8In which type of sampling does every element in the population have a known, nonzero probability of selection?
a. absolute sampling
b. relative sampling
c. nonprobability sampling
d. probability sampling
Quick Reply
