The most important metric for mobile apps is the number of installs. (True or false?)

The most important metric for mobile apps is the number of installs.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

Completeness of the research report should be evaluated from the perspective of the reader.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 3

A KPI is usually expressed as a single number.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 4

The fundamental criterion by which research reports are evaluated is communication with the reader.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 5

Businesses generate data faster than data scientists can keep up with it.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 6

When it comes to the actual writing of the report, you should use short paragraphs and long sentences.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 7

Website usability is concerned with the customer's ability to use the site easily to complete tasks.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 8

Including too much information in a research report actually makes the report more usable.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 9

Enterprise metrics include traffic, audience, and campaign metrics.
 a. True
  b. False
 Indicate whether the statement is true or false