The process for placing a Facebook display ad involved:

The process for placing a Facebook display ad involved:
 a. Choosing a format then using the Create Ad button to reveal the allowable format elements.
  b. Choosing a format then uploading text and images according to a basic format.
  c. Choosing a format and waiting for Facebook to approve the choice.
  d. All of these are correct.

Question 2

A frequency analysis reveals that the percentage of men owning Dalmatians is 9.93472 . Which of the following is the best way to display this finding?
 a. 9.93472
  b. 9.93
  c. 10
  d. 9
  e. 9.9

Question 3

Why doesn't Instagram have an explicit native advertising option?
 a. Because picture-based native advertising is unethical.
  b. Because any ad on Instagram is inherently native due to the uniqueness of the platform.
  c. Because all native advertising on Instagram is automatically routed through Facebook.
  d. Because research conducted by Instagram showed that native advertising wasn't profitable on that platform.

Question 4

List and describe the four general recommendations given to marcom practitioners for making appropriate environmental claims.

Question 5

A frequency analysis is useful for
 a. locating blunders.
  b. determining the empirical distribution of the variable in question.
  c. determining the relationship between two variables.
  d. Both a and b are correct.
  e. None of these are correct.

Question 6

How does advertising typically evolve on social media platforms?
 a. Platforms offer some form of promoted content and stop there.
  b. Platforms try to resist the influence of advertising but eventually cave when the opportunity proves too lucrative.
  c. Platforms offer as many advertising formats as they can think of and then keep the ones that work.
  d. Platforms begin by monetizing whatever the content of their platform is.