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Anyy Anyy
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Posts: 541
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6 years ago
Types of search include:
 a. local search.
  b. vertical search.
  c. voice search.
  d. All of these are correct.

Question 2

Campbell's Soup used glass marbles to displace the chicken, vegetables, and star-shaped noodles in advertisements for it Chicken and Stars soup because, without them, all the solid matter sank to the bottom and consumers couldn't see the stars.. The ad was ruled deceptive because Campbell's did not tell consumers that the soup really did not contain as much meat, vegetables, and noodles as it appeared due to the prop used to photograph the ads. This ad was most likely be considered misleading due to ____.
 a. immateriality
  b. hyperbole
  c. exaggeration
  d. omission
  e. unreasonableness

Question 3

When coding data for computer analysis, which of the following is NOT recommended?
 a. Use only one symbol per column in the computer record
  b. Use alphabetic characters
  c. Assign as many columns to a variable as is necessary to capture the variable, e.g., two columns would need to be assigned to a question with 20 possible answers
  d. Use standard codes like 8 for all No answers and 9 for all Don't know throughout the study
  e. Leave data ungrouped

Question 4

Which of the following is a true statement about paid placement on search engines?
 a. Google is the only search engine to offer paid advertisements.
  b. In most search engines, bidding success determines ad placement.
  c. Paid placement is no longer offered by most major search engines.
  d. Paid placement works best for websites with a detailed and accurate site map.

Question 5

Elyssa notices an advertisement with information that is contrary to fact. According to the FTC, this is ____.
 a. deceptive
  b. a misrepresentation
  c. misguided
  d. material
  e. unfair

Question 6

Which of the following is FALSE with respect to the coding of open-ended questions?
 a. The use of several coders can lead to inconsistent treatment of answers.
  b. Open-ended questions are generally more difficult to code than closed-ended questions.
  c. The coder must determine categories on the basis of answers that are not always anticipated.
  d. Coding open-ended questions is typically less expensive than coding closed-ended questions.
  e. When the task requires multiple coders, each coder should be assigned parts of the questionnaire for all questionnaires rather than a subset of the questionnaires.

Question 7

Among the elements that can downgrade a page's rank on the search engines are:
 a. photographs.
  b. flash pages.
  c. links from sites with questionable or irrelevant content.
  d. All of these are correct.

Question 8

What are the three basic elements of the FTC's current policy determining whether or not an ad is deceptive?
 a. misleading, reasonable consumer, and material
  b. misleading, typical consumer, and injury
  c. comparative ad, misleading, and reasonable consumer
  d. injury, not avoidable, and material
  e. injury, reasonable consumer, and false
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KarlyMaxiKarlyMaxi
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Posts: 377
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6 years ago
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Anyy Author
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6 years ago
Thanks
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I appreciate what you did here, answered it right Smiling Face with Open Mouth
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2 hours ago
Helped a lot
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