Types of search include:
a. local search.
b. vertical search.
c. both of these choices.
Question 2There is evidence to indicate that galvanic skin response is a valid indicator of the amount of warmth generated by an advertisement.
Indicate whether the statement is true or false
Question 3Which of the following is an example of the observation method of collecting primary data?
a. Administering a questionnaire to shoppers in a supermarket
b. Recording the amount of time a shopper stops in front of a point-of-purchase display
c. Asking shoppers which brand they noticed first in a shelf display
d. Conducting a telephone survey to determine which brands of detergent are purchased by mothers with young children
e. Using a tape recorder to gather shopper impressions of a new store layout design
Question 4is designed to reach a group of customers, rather then an individual customer, with information about the firm's products or services.
a. Seminar selling
b. Missionary selling
c. System selling
d. Team selling
Question 5Which of the following is a true statement about paid placement on search engines?
a. Google is the only search engine to offer paid advertisements.
b. In most search engines, bidding success determines ad placement.
c. Paid placement is no longer offered by most major search engines.
Question 6Jack from production, Jane from engineering, Scott from logistics, and Julie from marketing have gotten together with a client to sell their new X-5000 communication/network solutions system. This is an example of
a. missionary selling.
b. system selling.
c. team selling.
d. detail selling.
Question 7Physiological measures such as galvanic skin response and pupil dilation are used to assess physiological arousal activated by advertisements.
Indicate whether the statement is true or false
Question 8Which of the following is NOT an example of data collected by communication?
a. Supermarket scanner data
b. Telephone interview data
c. Confidential survey questionnaire data
d. National Purchase Diary data
e. Omnibus panel data
Question 9Among the techniques that can downgrade a page's rank on the search engines are:
a. both of these choices.
b. flash pages.
c. links from sites with questionable or irrelevant content.
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