Regulation of advertising may result in buyers switching to another product or reducing their level ...

Regulation of advertising may result in buyers switching to another product or reducing their level of consumption after regulation is imposed. This is an example of ____ regulation.
 a. unfair practices
  b. covert marketing practices
  c. information regulation in
  d. unintended side effects of
  e. Federal Trade Commission

Question 2

You are coding a survey that asks the question Please tell us your age: _____, where the respondent fills in the blank with a number corresponding to his or her age. The best way to code this information is
 a. using narrow categories, such as the following: Under 18, 19-21, 22-25, 26-29, 30-33, etc.
  b. recording the actual age.
  c. using broad categories, such as the following: Under 20, 20-29, 30-39, 40-49, etc.
  d. a and b are correct.
  e. a and c are correct.

Question 3

The objective of keyword bidding is to:
 a. get the best ranking for the lowest cost.
  b. limit the amount of money the firm spends on search marketing.
  c. always be ranked first.
  d. obtain the most profitable domain name.

Question 4

Which of the following is NOT a benefit of regulation?
 a. Consumer choice among alternatives is improved when consumers are better informed in the marketplace.
  b. Product quality tends to improve in response to consumers' changing needs and preferences.
  c. Unintended side effects are minimized with regulation compared to without it.
  d. Reduced prices resulting from a reduction in a seller's information market power..
  e. All of the above are benefits of regulation.

Question 5

Which of the following statements is(are) TRUE regarding coding?
 a. The classes should always be mutually exclusive and exhaustive.
  b. Multiple responses should never be coded.
  c. Coding closed-ended questions is more difficult than coding open-ended questions.
  d. Alphabetic codes should be assigned to the classes.
  e. Both a and b are true statements.

Question 6

________ is the development of web pages in a manner that is friendly to search engine spiders.
 a. SEP
  b. SEO
  c. SEM
  d. PPC

Question 7

Joan works at a major advertising agency and uses the code of ethical standards promulgated by the American Association of Advertising Agencies to guide her in making ethical decisions when developing ads for her agency's clients. What test is she applying to guide her behavior?
 a. Golden Rule test
  b. professional ethic test
  c. TV test
  d. peer test
  e. generally-accepted practices test

Question 8

Which of the following are valid software applications an analyst might use to build the data file?
 a. Word processing software
  b. Database software
  c. Spreadsheet software
  d. Statistical packages such as SPSS
  e. All of these are correct.