Paid search is the primary focus of search engine marketers.
a. True
b. False
Indicate whether the statement is true or false
Question 2The regulation of the brewing and liquor industries is done by the ____.
a. Federal Trade Commission
b. Food and Drug Administration
c. Bureau of Alcohol, Tobacco, and Firearms
d. National Advertising Division
e. National Advertising Review Board
Question 3Higher response rates usually suggest fewer problems with nonresponse bias.
a. True
b. False
Indicate whether the statement is true or false
Question 4Search engines have assumed a key role in the activities of web users of all kinds.
a. True
b. False
Indicate whether the statement is true or false
Question 5In the past, billboards advertising tobacco and alcohol were disproportionately more likely to appear in ____.
a. Southern states
b. rural areas
c. California
d. inner-city areas
e. suburban areas
Question 6Controlling the sampling error, rather than any single type of error, is the key in a research project.
a. True
b. False
Indicate whether the statement is true or false
Question 7The number of people who took action on the email divided by the number of emails is called the:
a. click-through rate.
b. A/B testing.
c. bounce rate.
d. open rate.
Question 8The ____ has issued a regular series of reports, titled Marketing Violent Entertainment to Children, that criticizes the entertainment industry for targeting children with advertisements for violent films, video games, and music.
a. FDA
b. NAD
c. CARU
d. FTC
e. NARC
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