The following are elements of successful email promotional email except:
a. viral marketing options.
b. a call to action.
c. brand management.
d. preheader.
Question 2One of the Federal Trade Commission's guidelines for environmental marketing claims states that claims should not overstate an environmental attribute or benefit, either expressly or by implication..
Indicate whether the statement is true or false
Question 3Duplication in the list of sampling units results in sampling error.
a. True
b. False
Indicate whether the statement is true or false
Question 4Which choice below best represents why direct email marketing is superior to direct mail?
a. Faster, higher response rate, lower ROI
b. Faster, cheaper, better tracking
c. Faster, higher response rate, cheaper
d. Slower, higher response rate, higher ROI
Question 5Cause-oriented marketing is practiced when companies sponsor or support worthy causes.
Indicate whether the statement is true or false
Question 6Random nonsampling errors tend to cancel each other out.
a. True
b. False
Indicate whether the statement is true or false
Question 7Identify three of the activities best suited to email marketing.
a. Newsletters, alerts and reminders, lead generation
b. Market research, newsletters, alerts and reminders
c. Newsletters, interstitials, promotions and discounts
d. Store openings, lead generation, market research
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