Advertisers typically purchase painted bulletin billboards ____.
a. for a one- to three-year period
b. for a five- to ten-year period
c. on a monthly basis
d. for a three-month period
e. for a six-month period
Question 2One difference between sampling and nonsampling errors is that as sample size increases, sampling errors will ____ while nonsampling errors ____.
a. decrease, may even increase
b. increase, decrease
c. remain the same, may even increase
d. increase, remain the same
e. decrease, remain the same
Question 3Internet advertising formats:
a. are established by individual websites.
b. are enforced by the Federal Communications Commission.
c. are defined by the Internet Advertising Bureau.
d. None of these is correct.
Question 4Which type of billboard is hand painted directly on the billboard by artists hired by the billboard owner?
a. poster panels
b. painted bulletins
c. painted billboards
d. poster billboards
e. painted panels
Question 5Nonsampling errors
a. are random.
b. are non-random.
c. tend to bias sample statistics.
d. Both b and c are correct.
e. a, b, and c are correct.
Question 6An ad for a mobile game allows users to play a miniature version of the game within the ad. Which type of ad is this?
a. Rich media
b. Digital display
c. Video display
d. None of these is correct.
Question 7Which type of billboard is 12 feet, 3 inches high by 24 feet, 6 inches wide?
a. 5-sheet poster
b. 8-sheet poster
c. 20-sheet poster
d. 30-sheet poster
e. 50-sheet poster
Question 8Which of the following statement is TRUE about nonsampling errors?
a. They are as identifiable as sampling errors.
b. They decrease with sample size.
c. They may increase with sample size.
d. They are easy to estimate.
e. They have minimal impact on overall survey error.
Question 9Online advertising includes:
a. listings on directory sites.
b. social media.
c. ads in print newspapers.
d. All of these are correct.
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