Why have brand managers customized their own events rather than sponsor events conducted by another ...

Why have brand managers customized their own events rather than sponsor events conducted by another organization?
 a. To avoid FTC regulation restrictions
  b. Stockholders have demanded it
  c. Provides a brand total control over the event
  d. Generates more excitement among employees
  e. Generates more excitement among consumers

Question 2

The type of sampling plan where the specific sampling elements are left to the discretion of the researcher is
 a. quota.
  b. simple random.
  c. systematic.
  d. cluster.
  e. Both a and d are correct.

Question 3

Branded communities cannot be built or expanded by using paid media to encourage people to join.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 4

Managers of Kibbles n Bits brand of dog food developed the Do Your Bit for Kibbles and Bits tour that covered 33 U.S. cities during a three-month period. The event involved having consumers in each of the cities enter their dogs in a competition to determine which dog would be picked for the brand's next TV commercial, based on the quality of tricks the dog would perform to receive Kibbles n Bits food. This is an example of ____.
 a. cause-related marketing
  b. public relations
  c. sales promotion
  d. database marketing
  e. creating a customized event

Question 5

Judgement samples are appropriate
 a. in the early stages of research when ideas or insights are being sought.
  b. when the researcher realizes the limitations of judgment samples.
  c. when it is the only way to develop a sample of people who meet specific criteria that don't occur frequently and/or cannot easily be observed.
  d. All of these are correct.
  e. Judgement samples are never appropriate.

Question 6

Social media marketing campaigns must have specific objectives in order to be measured.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 7

Jose Cuervo tequila began a campaign in March that centered around the Mexican festival weekend of Cinco de Mayo, the May 5th anniversary of Mexico's victory in the war against France. The objective was clearly to appeal to Hispanic consumers in select geographic markets. What specific type of campaign is the tequila company using?
 a. publicity
  b. cause-related marketing
  c. public relations
  d. event sponsorship
  e. image sponsorship

Question 8

A derived population refers to
 a. estimates of population parameters derived from nonprobability sampling plans.
  b. the best samples that can be drawn from a population using multiple sampling schemes.
  c. the sample drawn from the parent population using a simple random sampling plan.
  d. a division of the parent population made to reduce the parent population to manageable size.
  e. all the possible samples that can be drawn from the parent population using a given sampling plan.

Question 9

Writing for visibility on search engines is an important blogging technique.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 10

An example of ____ is an automobile manufacturer paying the expenses of a golf tournament.
 a. cause related marketing
  b. cause-oriented sponsorship
  c. event sponsorship
  d. public relations shaping programs
  e. publicity reinforcement programs