Businesses have a long run competitive advantage as a result of having trusted brands. Indicate ...

Businesses have a long run competitive advantage as a result of having trusted brands.
 
 Indicate whether the statement is true or false

Question 2

When a new brand fails to generate the promised sales volume, some retailers charge ____ to offset warehousing costs.
 a. setup fees
  b. service fees
  c. exit fees
  d. slotting allowances
  e. commissions

Question 3

The Marketing Research Corporation of America has been hired to administer a series of yes/no questions to shoppers in a local mall. If questions on a survey have only two possible answers (such as yes/no questions), this type of questions are called
 a. open-ended questions.
  b. double-barreled questions.
  c. close-ended questions.
  d. fixed-alternative response questions.
  e. Both c and d are correct.

Question 4

Examples of the infomediary business model include:
 a. Amazon.
  b. Yahoo.
  c. InfoUSA
  d. Fidelity

Question 5

Trust, always at the heart of our economic system, has become even more important in the Internet Age.
 
 Indicate whether the statement is true or false

Question 6

Many grocery retailers find it easy to rationalize slotting allowances on the grounds that their net profit margins in selling groceries are minuscule (typically ____ percent) and that slotting allowances enable them to earn returns comparable to those earned by manufacturers.
 a. less than one
  b. 1.0-1.5
  c. 2.0-2.5
  d. 3.0-3.5
  e. 4.0-4.5

Question 7

Which of the following about observational forms is FALSE?
 a. When using observational forms, interviewer/observer bias may still be a problem.
  b. When constructing an observational form, it is best to loosely define what is to be observed so the observer is free to react to each individual situation.
  c. One of the most critical things in designing an observational form is to determine which aspects of the behavior are relevant.
  d. A paper-and-pencil observation form assessing purchasing behavior should parallel the logical sequence of the purchase act.
  e. All of these are true.

Question 8

Internet-enabled business models:
 a. Could not exist without the Internet.
  b. Include Crowd-Sourcing businesses like Trip Advisor.
  c. Are limited to only a few revenue models.
  d. Are mutually exclusive.

Question 9

Creative Commons is a:
 a. government program to protect intellectual property.
  b. voluntary alternative to traditional copyright law.
  c. oftware program that protects against malicious content.