While manufacturers incur increased costs due to forward buying, their margins are increased to off-set the price discounts.
Indicate whether the statement is true or false
Question 2A researcher developing a questionnaire becomes aware of an interesting additional relationship that could be investigated at very little cost and effort by adding an additional item to the questionnaire. He knows that this is not vital to his present research purpose. He should
a. investigate it to a limited extent.
b. forget it.
c. evaluate the cost.
d. investigate it carefully.
e. investigate it, as this is likely to reduce sampling error.
Question 3On average, users spend about ________ as much time on mobile devices as on desktop computers.
a. one fourth
b. half
c. twice
d. four times
Question 4The primary purpose of a usability test is to:
a. ensure that the site works properly to assure good customer experience.
b. give programmers the data they need to produce a usable site.
c. help marketers estimate the volume of sales the site will produce.
Question 5Wholesalers and retailers pay greater carrying charges in holding inventories of large quantities of forward-bought items.
Indicate whether the statement is true or false
Question 6Which of the following is FALSE?
a. Respondents tend to answer questions even when they do not possess the necessary information to give reasonable answers.
b. Some questionnaire studies fail because the respondent is willing but unable to provide the information needed.
c. A respondent may be more willing to provide information to a researcher if he or she is capable of articulating answers to the researcher's questions.
d. Any response given by the respondent is good.
e. Offering an incentive often affects the respondent's willingness to participate.
Question 7In the 2014 census, Millennials comprised between __________ of the U.S. population.
a. one fourth and one third
b. one third and one half
c. one fifth and one fourth
d. one sixth and one fifth
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