____ allows users to send and receive text messages on their mobile phones of up to 160 characters in length.
a. Hot spot technology
b. Tex-Mex Technology
c. Podcasting
d. Short Message Technology (SMS)
e. Blogging
Question 2The number of outs in a baseball game is measured on a(n)
a. ratio scale.
b. interval scale.
c. ordinal scale.
d. nominal scale.
e. lambda scale.
Question 3Technology that is helpful in understanding how visitors consume website content is:
a. eyetracking technology.
b. research technology.
c. content maps.
Question 4Carlos was enjoying a chocolate Frappacino at Starbucks while he was surfing the Internet on his laptop computer. Starbucks is Wi-Fi equipped and is known as a ____.
a. connector
b. hub
c. hot spot
d. fidelity transfer point
e. interconnect
Question 5Which type of scale assumes an arbitrary zero point?
a. Ratio
b. Median
c. Interval
d. Nominal
e. Ordinal
Question 6Among the marketing objectives that help create a satisfactory customer experience are:
a. the visitor experience on the site.
b. dramatic and attention-getting graphics and other visuals.
c. interactive elements like games and videos.