Disguise creates a more artificial environment in which to collect data from individuals.
a. True
b. False
Indicate whether the statement is true or false
Question 2________ is one of the elements of the Peppers and Rogers CRM model.
a. Analysis
b. Differentiation
c. Involvement
Question 3Zones where wireless Internet connection is possible are referred to as hot spots.
Indicate whether the statement is true or false
Question 4Low degrees of structure are usually associated with greater reliability, or consistency, of answers obtained.
a. True
b. False
Indicate whether the statement is true or false
Question 5________ is not a way in which relationship marketing differs from transactional
a. Networked organizations instead of hierarchical organizations
b. Long term focus instead of short term perspective
c. Customer dialog instead of isolated marketing research projects
Question 6E-zines tend to focus on traditional issues, such as family and religion.
Indicate whether the statement is true or false