Search engines have assumed a key role in the activities of web users of all kinds.
Indicate whether the statement is true or false
Question 2The ripamatics version of a commercial captures the realism of an actual commercial but entails huge expenses associated with filming an original commercial.
Indicate whether the statement is true or false
Question 3A primary disadvantage of disguised research is that
a. there is a large potential for bias.
b. the structured approach cannot be used.
c. it will be hard to un-disguise the data.
d. people will change their behavior.
e. background data is difficult or impossible to collect.
Question 4Which of the following is NOT one of the changes in the broad business environment that have created a significant new environment for personal selling.
a. increased sophistication of marketing planning
b. sales force automation (SFA)
c. legal challenges to high pressure selling
d. All of the above are changes that have created a new environment.
Question 5A good goal for keyword density on a website should be:
a. less than 1 percent.
b. 1 to 3 percent.
c. 2 percent.
Question 6A storyboard is footage taken from existing commercials and spliced together to represent the proposed commercial.
Indicate whether the statement is true or false
Question 7The term that refers to the amount of knowledge that people have about a study in which they are participating is
a. disguise.
b. ethics.
c. debriefing.
d. structure.
e. mystery.
Question 8Research shows that of the time do salespeople ask for the sale.
a. only 40
b. over 65
c. almost 90
d. only 20
Question 9This type of match is the most precise.
a. Exact
b. Broad
c. Phrase
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