The effects of humor can differ due to differences in audience characteristics.
Indicate whether the statement is true or false
Question 2Data mining tools are designed to sift through large quantities of data looking for patterns of customer behavior.
Indicate whether the statement is true or false
Question 3Unquestionably, there are numerous positive things that can result from a properly planned sales promotion. However, a manager must also realize that there are potential negatives to a sales promotion effort. As a wise manager, what kind of questions would you ask yourself before committing a substantial amount of money to a sales promotion?
Question 4Which of the following is capable of providing more convincing evidence of causal relationships?
a. An exploratory design
b. An experiment
c. Turnover analysis
d. Cross-sectional analysis
e. A descriptive design
Question 5Humorous ads are more effective than nonhumorous ads only when consumers' evaluations of the advertised brand are already positive.
Indicate whether the statement is true or false
Question 6A data warehouse is a repository where data that is no longer current is stored.
Indicate whether the statement is true or false
Question 7The three basic types of research are
a. experimental, descriptive, and causal.
b. exploratory, demonstrative, and causal.
c. exploratory, descriptive, and experimental.
d. exploratory, descriptive, and causal.
e. experimental, demonstrative, and cause-and-effect.
Question 8Explain what is meant by the term push strategy. Describe four different techniques commonly used as part of a push strategy.
Question 9Humor is more successfully used with new rather than established products.
Indicate whether the statement is true or false
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