A company is trying to use its marketing database to determine its best customers. An RFM analysis ...

A company is trying to use its marketing database to determine its best customers. An RFM analysis is an excellent tool for this.
 
 Indicate whether the statement is true or false

Question 2

Georgetown Incorporated is a manufacturer of surgical gloves. Georgetown's advertising efforts appeal to medical professionals, capitalizing on the need for safeguards against infectious diseases. The copy in a recent magazine ad reads, While you're saving their lives, we're protecting yours.. This slogan appeals to ____ needs.
 a. experiential
  b. functional
  c. professional
  d. symbolic
  e. emotional

Question 3

Social media tools like blogs and community forums can be useful in communicating with business customers in a value chain.
 
 Indicate whether the statement is true or false

Question 4

Data such as blogger reviews or social media comments is known as _____ data.
 a. structured
  b. random
  c. collected
  d. unstructured
  e. big

Question 5

External mailing lists are typically bought or rented from sources outside the organization doing the mailing.
 
 Indicate whether the statement is true or false

Question 6

An example of an appeal to an individual's functional needs might be ____.
 a. a food distributor advertising seasonal fruits
  b. a commercial featuring a man getting the attention of a beautiful woman because of the cologne he is wearing
  c. an ad for Rolex watches that simply displays a watch with no verbal content
  d. a Marlboro cigarette ad showing a cowboy with a pack of cigarettes beside him
  e. Macintosh's claim that their computers are user friendly

Question 7

Transaction costs are part of a value chain but costs of finding information are not.
 
 Indicate whether the statement is true or false