As a website designer, you have been asked to set up a sticky website for a major airline. What does this term mean and what considerations should you take into account while developing the site?
Question 2Which of the following represent valid sources of Big Data?
a. Survey responses
b. Transactions details
c. Social media references
d. Location data
e. All of these are valid types of data.
Question 3A positioning statement that reflects a brand's competitive advantage and motivates consumers to action ____.
a. promotes competitors
b. is a winner
c. is a loser
d. is swimming up the river
e. is ineffective
Question 4________ is a term that is descriptive of Cloud Computing:
a. Secure websites
b. SaaS
c. Service contracts
Question 5The most challenging of the four dimensions of Big Data is considered to be
a. volume
b. veracity
c. velocity
d. variety
e. All dimensions are equally challenging.
Question 6As an advertiser, what tools can you use to make your website as visited as possible?
Question 7When a proposed positioning for a brand represents a competitive advantage on a feature or benefit and gives consumers a persuasive reason for trying the brand, this would be considered a ____ option.
a. loser
b. winner
c. swimming-up-the-river
d. promote-competitors
e. match-competitors
Question 8Firms like Amazon and eBay use APIs to:
a. encourage other businesses to link to the firm's site and sell their products there.
b. enable programmers to create software solutions that incorporate their technology.
c. both of the above.
Question 9The variety dimension of Big Data refers to
a. the amount of data being collected.
b. the pace of data flow, both in and out of a firm.
c. the different storage device capacities available for storing Big Data.
d. the diversity of types or forms of data.
e. the variety of businesses that utilize Big Data.
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