A website designer is interested in how people look at a website. He wants to know where they look first when a page comes up. Which mechanical device would be appropriate for finding this out?
a. pupilometer
b. eye scanner
c. eye-tracking monitor
d. psychogalvanometer
Question 2MDS will always provide as faithful a representation of _______________ as possible.
a. relative similarity or distance c. absolute map positions
b. relative attribute levels d. absolute attribute levels
Question 3The first step in interpreting a simple regression output is to interpret the significance of the _____.
Fill in the blank(s) with correct word
Question 4Which of the following is not a subcategory of quantitative performance measure for personal selling?
a. orders c. selling expenses
b. sales calls d. customer satisfaction
Question 5Which of the following represents the view of Milton Friedman on the social responsibility of a business?
a. The responsibility of a business is to donate its private wealth to do good for the society which provides the resources to it.
b. The responsibility of a business is to provide low-priced products to its consumers.
c. The responsibility of a business is to maximize the return of the shareholder's investment by employing any measure that increases profits.
d. The responsibility of a business is to use its resources, and engage in activities that are designed to increase its profits so long as it stays within the rules of the game.
Question 6When depicting a higher-dimensional object in lower-dimensional space,
a. this is immediately apparent when one looks at the resultant map
b. severe distortion is possible
c. external information cannot be overlain on the resultant map
d. a perfectly accurate rendering results
Question 7All of the following measure physiological reactions EXCEPT _____.
a. eye-tracking monitor
b. pupilometer
c. scanning systems
d. voce-pitch analysis
Question 8The test for the statistical significance of the regression model is the ____ test.
Indicate whether the statement is true or false
Question 9Which of the following refers to when goods or services are being sold to an organization or firm for resale to the final consumer?
a. trade promotion c. reselling promotion
b. selling promotion d. consumer promotion
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