Scalability refers to information systems that can only grow with substantial future investment. ...

Scalability refers to information systems that can only grow with substantial future investment.
 
 Indicate whether the statement is true or false

Question 2

Data should only be added to a Decision Support System (DSS) database if they
 a. do not violate privacy protection.
  b. are relevant marketing data.
  c. can be put into a truly accessible form.
  d. All of these are reasons to add data to a DSS database.
  e. Only b and c are reasons to add data to a DSS database.

Question 3

As the Internet has changedbecoming a legitimate option for advertiserswhich of the following is likely to happen?
 a. It will not replace traditional forms of advertising
  b. Ad spending on the WWW will grow beyond the 12 Billion spent in 2005
  c. Its value to consumers is growing daily
  d. All of these statements about the changing role of the Internet are true

Question 4

Short-term memory serves as the center for current processing activity by integrating information from the sense organs and from long-term memory.
 
 Indicate whether the statement is true or false

Question 5

Telecommunications technology forms the backbone of the Internet Infrastructure.
 
 Indicate whether the statement is true or false

Question 6

All of the following terms are associated with the dialog system EXCEPT
 a. the modeling system
  b. data mining
  c. parallel processing
  d. the language system
  e. All of these terms are associated with the dialog system.

Question 7

The Internet is comprised of computers from a variety of sources. Which of the following is not one of these sources?
 a. Educational c. Governmental
  b. Personal d. Military

Question 8

An individual's mood can influence his or her perception of stimulus objects.
 
 Indicate whether the statement is true or false

Question 9

In the Internet economy it is considered essential to acquire as many customers as possible.
 
 Indicate whether the statement is true or false

Question 10

The primary purpose of dialog systems is to allow the marketing manager to
 a. write programs to control the flow of information between various modules in the DSS.
  b. communicate via electronic mail with her sales team.
  c. interact with the DSS to target and manipulate relevant information contained in the DSS database.
  d. collect data from primary sources and add it to the database.
  e. collect data from secondary sources and add it to the database.