The data system for a Decisions Support System (DSS) would hold data from
a. a standard source in a standard form.
b. a standard source in a variety of forms.
c. a variety of sources in a standard form.
d. a variety of sources in a variety of forms.
e. None of these are correct.
Question 2Visits are the number of occasions in which a user X has interacted with Y site during Z time.
Indicate whether the statement is true or false
Question 3The CPM perspective views consumers as rational, highly cognitive, systematic, and reasoned.
Indicate whether the statement is true or false
Question 4Websites are typically hosted on a server.
Indicate whether the statement is true or false
Question 5The set of procedures and methods for the regular planned collection, analysis, and presentation of information for use in making marketing decisions. This describes
a. Decision Support Systems
b. Marketing Information Systems
c. Research projects
d. Verbal presentations
e. Written presentations
Question 6Page views provides an excellent measure of how many pages has been sent to someone's computer; thus it can tell you how many visitors a given page has had in a week.
Indicate whether the statement is true or false
Question 7Product attributes can be distinguished as either product-related or non-product-related.
Indicate whether the statement is true or false
Question 8The ARPANet was designed as a user-friendly network that would connect businesses around the globe.
Indicate whether the statement is true or false
Question 9What system relies most on the production of preformatted reports?
a. Decision Support Systems
b. Marketing Information System
c. Research project
d. Intelligence gathering system
e. Marketing analysis system
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