Compare and contrast the terms promotion and marketing communications, and list the primary tools of ...

Compare and contrast the terms promotion and marketing communications, and list the primary tools of marketing communications.

Question 2

Like focus groups, nominal groups are a terrific technique for generating new ideas.
a. True
b. False
Indicate whether the statement is true or false

Question 3

To make yourself more creative, decide now to recognize that it is impossible to be creative without adequate knowledge.

Indicate whether the statement is true or false

Question 4

One important factor that has led more firms to perform research and acquire data to determine whether implemented marcom decisions have accomplished the objectives they were expected to achieve is ____.
a. increasing demand for accountability
b. rapidly changing consumer tastes and preferences
c. changing economic conditions
d. increasing marcom expenses
e. less reliance on outside agencies to perform the marcom function

Question 5

Focus groups are less susceptible to executive and researcher biases than most other exploratory techniques.
a. True
b. False
Indicate whether the statement is true or false

Question 6

In brainstorming, fear of being demoted is a great incentive to come up with the most brilliant idea.

Indicate whether the statement is true or false

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Compare and contrast the terms promotion and marketing communications, and list the primary tools of ...

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