When consumers perceive a celebrity endorser to be attractive, they are likely to _____.
a. identify with endorser
b. adopt the endorser's attitudes
c. adopt the endorser's behaviors
d. a and b only
e. a, b, and c
Question 2In-store media include retail digital signage, shopping cart advertising, and floor graphics.
a. True
b. False
Indicate whether the statement is true or false
Question 3When the receiver finds something in an endorser that they consider attractive, persuasion occurs through a process of _____.
a. identification
b. externalization
c. normalization
d. internalization
e. habituation
Question 4Noticeability refers to the ability of a sign to capture attention.
a. True
b. False
Indicate whether the statement is true or false
Question 5Lance Armstrong, an American who won seven straight Tour de France bicycling events, appeared in a television advertisement endorsing Trek bicycles claiming they are the best money can buy. Lance's ability to favorably influence the audience's perceptions of Trek bicycles is likely due to his _____ as it relates to this product.
a. expertise
b. power
c. attractiveness
d. sex appeal
e. familiarity
Question 6On-premise signs enable consumers to identify and locate businesses and can influence their store-choice decisions and prompt impulse purchasing.
a. True
b. False
Indicate whether the statement is true or false