When consumers perceive a celebrity endorser to be attractive, they are likely to _____.

When consumers perceive a celebrity endorser to be attractive, they are likely to _____.
 a. identify with endorser
  b. adopt the endorser's attitudes
  c. adopt the endorser's behaviors
  d. a and b only
  e. a, b, and c

Question 2

In-store media include retail digital signage, shopping cart advertising, and floor graphics.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 3

When the receiver finds something in an endorser that they consider attractive, persuasion occurs through a process of _____.
 a. identification
  b. externalization
  c. normalization
  d. internalization
  e. habituation

Question 4

Noticeability refers to the ability of a sign to capture attention.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 5

Lance Armstrong, an American who won seven straight Tour de France bicycling events, appeared in a television advertisement endorsing Trek bicycles claiming they are the best money can buy. Lance's ability to favorably influence the audience's perceptions of Trek bicycles is likely due to his _____ as it relates to this product.
 a. expertise
  b. power
  c. attractiveness
  d. sex appeal
  e. familiarity

Question 6

On-premise signs enable consumers to identify and locate businesses and can influence their store-choice decisions and prompt impulse purchasing.
 a. True
  b. False
 Indicate whether the statement is true or false