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Consle Consle
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Posts: 1039
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6 years ago
A celebrity endorser is used in advertisements because his or her stamp of approval offers all of the following advantages except:
A) enhances the product's brand equity.
B) enhances consumers' emotional bonds with the product.
C) aids in the establishment of a "personality" for a brand.
D) improves recall of brand benefits.
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
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