Brian owns seven gourmet food stores. He has offered a coupon, a premium, and a sweepstake all in one single promotional effort. Brian has implemented a(n) _____.
a. promotion mix
b. tie-in
c. cooperative program
d. integrated program
e. overlay
Question 2Which agency compensation method is closely aligned with the advertiser's sales?
a. Media-commission system
b. Labor-based fee system
c. Outcome-based programs
d. Investment-based programs
e. Equity-based programs
Question 3If Sun Cosmetics were to use both coupons and sweepstakes in promoting After-Sun Aloe, it would be using a(n) _____ promotion.
a. overlay
b. intracompany tie-in
c. intercompany tie-in
d. cooperative
e. synergistic
Question 4The primary complaint about the commission system from the ad agencies is that ______.
a. 15 percent compensation is too much
b. 15 percent compensation is too little
c. it is too difficult to track time
d. the hourly fee is too low
e. outcome is too subjective to measure
Question 5The use of two or more sales promotion techniques in combination with one another is called a(n) _____.
a. overlay
b. tie-in
c. cooperative program
d. integrated program
e. structure mix
Question 6A compensation system in which agencies carefully monitor their time and bill clients a fee based on time commitment is known as a(n) _____.
a. commission-based system
b. input-based system
c. labor-based fee system
d. outcome-based program
e. performance-based system
Question 7Marble Slam Creamery is an ice cream shop that stamps a customer's card for each purchase. After five purchases, customers are given a free ice cream. What type of promotion is this?
a. continuity program
b. premium
c. price-off
d. bonus buy premium
e. add-on premium
Question 8The most common method of compensation for advertising agencies today is _____.
a. a labor-based fee system
b. a standard commission of 10 percent of the gross amount of the billing
c. a standard commission of 15 percent of the gross amount of the billing
d. a standard commission of 20 percent of the gross amount of the billing
e. outcome- or performance-based programs
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