Vendor-support programs are initiated by consumers requesting customer support for a product.

Vendor-support programs are initiated by consumers requesting customer support for a product.
a. True
b. False
Indicate whether the statement is true or false

Question 2

Attitude is a physical property of the consumer.
a. True
b. False
Indicate whether the statement is true or false

Question 3

Cooperative advertising is used because consumers of infrequently purchased products are more responsive to manufacturer ads.
a. True
b. False
Indicate whether the statement is true or false

Question 4

Habituation occurs when a stimulus becomes more familiar to people.
a. True
b. False
Indicate whether the statement is true or false

Question 5

Co-op funds can be used by the retailer at any time of the year because the manufacturer sets no limits on the funds.
a. True
b. False
Indicate whether the statement is true or false

Question 6

Voluntary attention occurs when a person is attracted to a stimulus and continues to pay attention because it holds his or her interest.
a. True
b. False
Indicate whether the statement is true or false

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Vendor-support programs are initiated by consumers requesting customer support for a product.

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