In the PRIZM NE segmentation system, Bohemian Mix captures a collection of young, mobile urbanites ...

In the PRIZM NE segmentation system, Bohemian Mix captures a collection of young, mobile urbanites who represent the nation's most liberal lifestyles.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

CPM is a measure of a media vehicle's effectiveness.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 3

PRIZM NE is a classification system that delineates every neighborhood in the United States into 66 clusters based on their demographic characteristics.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 4

CPM-TM is calculated by taking the total cost of the ad divided by the number of target market contacts (expressed in thousands).
 a. True
  b. False
 Indicate whether the statement is true or false

Question 5

Geodemographic clustering systems have been developed only for the United States.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 6

CPM stands for cost per month.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 7

The premise underlying geodemographic targeting is that people who reside in similar areas also share demographic and lifestyle similarities.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 8

The shelf-space model assumes that the role of advertising is to teach consumers.
 a. True
  b. False
 Indicate whether the statement is true or false