In the PRIZM NE segmentation system, Bohemian Mix captures a collection of young, mobile urbanites who represent the nation's most liberal lifestyles.
a. True
b. False
Indicate whether the statement is true or false
Question 2CPM is a measure of a media vehicle's effectiveness.
a. True
b. False
Indicate whether the statement is true or false
Question 3PRIZM NE is a classification system that delineates every neighborhood in the United States into 66 clusters based on their demographic characteristics.
a. True
b. False
Indicate whether the statement is true or false
Question 4CPM-TM is calculated by taking the total cost of the ad divided by the number of target market contacts (expressed in thousands).
a. True
b. False
Indicate whether the statement is true or false
Question 5Geodemographic clustering systems have been developed only for the United States.
a. True
b. False
Indicate whether the statement is true or false
Question 6CPM stands for cost per month.
a. True
b. False
Indicate whether the statement is true or false
Question 7The premise underlying geodemographic targeting is that people who reside in similar areas also share demographic and lifestyle similarities.
a. True
b. False
Indicate whether the statement is true or false
Question 8The shelf-space model assumes that the role of advertising is to teach consumers.
a. True
b. False
Indicate whether the statement is true or false