The self-regulatory monitoring of children's television programs and commercials is done by the ...

The self-regulatory monitoring of children's television programs and commercials is done by the _____.
 a. FTC
  b. FDA
  c. NAD
  d. CARU
  e. NARB

Question 2

What is a distinct feature of direct-response advertising?
 a. It makes a definite offer.
  b. It contains all the information necessary for the prospect to make a decision.
  c. It includes a response device
  d. a and c only
  e. a, b, and c

Question 3

The advertising clearance process involves which groups of people?
 a. advertising agency, advertiser, media, and the audience
  b. advertiser, FTC, FCC, and FDA
  c. advertiser, lawyers, NAD, and possibly the NARB
  d. advertiser, lawyers, FTC, and the NAD
  e. advertiser, lawyers, advertising agency, and the media

Question 4

For which reason listed below are consumers likely to use the yellow pages?
 a. save time spent shopping around for information
  b. saving energy and money
  c. learning about products and services
  d. finding information quickly
  e. All of these are correct.

Question 5

Which of the following is a step in the advertising clearance process?
 a. regulation by the FTC
  b. regulation by state agencies
  c. media approval
  d. corrective advertising
  e. legal appeals after the ad is found to be deceptive

Question 6

Users of yellow pages have household incomes of approximately ____.
 a. 25,000 to 30,000
  b. 30,000 to 35,000
  c. 35,000 to 40,000
  d. 40,000 to 50,000
  e. 60,000 or more

Question 7

The _____ is a form of self-regulation undertaken by ad media that takes place behind the scenes before a commercial or other advertisement reaches consumers.
 a. ad review process
  b. advertising clearance process
  c. NAD review process
  d. NARB review process
  e. advertising screening process

Question 8

Research shows that users of yellow pages tend to be ____ years-old.
 a. 15-to-19
  b. 19-to-25
  c. 25-to-49
  d. 30-to-49
  e. 40-to-49

Question 9

In which country has advertising self-regulation flourished?
 a. Canada
  b. France
  c. United States
  d. United Kingdom
  e. All of these are correct.

Question 10

Conor needs to purchase a new refrigerator. He wants to purchase a General Electric refrigerator, but he doesn't know which retail stores carry the brand and model he is interested in purchasing. Which medium should he turn to find a retailer that sells this brand of refrigerator?
 a. television
  b. yellow pages
  c. radio
  d. brand placement
  e. magazines

Question 11

Advertising of prescription drugs that is directed toward consumers is known as _____.
 a. direct marketing
  b. direct-to-consumer advertising
  c. direct-response advertising
  d. balanced-perspective advertising
  e. missionary advertising