Patents for inventions including biological, business method, chemical, and software patents are in the _____ category.
a. utility
b. design
c. plant
d. copyright
e. trademark
Question 2Which of the following is the first step Facebook recommends for promoting a business with ads on Facebook?
a. Manage the ad budget.
b. Identify objectives.
c. Target the right people.
d. Examine competitors' ads.
e. Review and improve.
Question 3Which type of patent is the most frequent type in the United States?
a. utility
b. design
c. plant
d. copyright
e. trademark
Question 4Which of the following is perhaps most important when it comes to social media campaigns and success?
a. deals
b. opinions
c. sales
d. brand storytelling
e. None of these are correct.
Question 5How many types of patents exist in the United States?
a. 1
b. 3
c. 5
d. 10
e. 100
Question 6All of the following are possible objectives of social media campaigns except _____.
a. enhance public relations
b. explore social media
c. offer deals
d. launch a cause
e. elicit consumer-generated stories
Question 7A U.S. copyright is usually granted for the life of the author plus how many years?
a. 20 years
b. 50 years
c. 70 years
d. 100 years
e. forever
Question 8Which of the following questions is most important when choosing metrics to evaluate a social media campaign?
a. How much information can you collect?
b. When do you want results?
c. What are your objectives?
d. Who is your audience?
e. How often can you measure?
Question 9A _____ permits an author or a firm to secure a monopoly or exclusive rights to use an invention for a period of 20 years.
a. copyright
b. playbill
c. patent
d. agreement
e. trademark
Question 10Twitter has helped consumers to _____ more so than anything else.
a. get coupons
b. shop
c. complain
d. babble
e. None of these are correct.
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