Which point of comparison between social media and traditional media considers the size of the ...

Which point of comparison between social media and traditional media considers the size of the audience?
 a. reach
  b. usability
  c. cost
  d. immediacy
  e. changeability

Question 2

The three types of trademarks in the United States are utility, design, and plant.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 3

Which of the points of comparison considers the ability to make changes after creation?
 a. reach
  b. usability
  c. accessibility
  d. immediacy
  e. permanence

Question 4

Logos with abstract designs were found to produce more favorable consumer responses than those with natural designs.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 5

Which of the following is NOT a point of comparison between social media and traditional media choices explained in the text?
 a. reach
  b. accessibility
  c. usability
  d. immediacy
  e. mobility

Question 6

A copyright is a distinctive sign used by any legal entity to identify the good or services to customers with which it appears and to distinguish its goods or services from competition.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 7

Traditional ad media includes all of the following forms of media except ____.
 a. television
  b. radio
  c. smartphones
  d. magazines
  e. None of these are correct.

Question 8

Generally speaking, good logos convey essentially the same meaning to all target members.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 9

According to the Social Media Landscape, which activity is prevalent in social media?
 a. publishing
  b. sharing
  c. networking
  d. collaborating
  e. All of these are correct.

Question 10

A brand logo is a graphic design element of a brand.
 a. True
  b. False
 Indicate whether the statement is true or false