Which of the following describes podcasting?
a. television shows online
b. audio version of blogging
c. aggregated video files
d. itunes
e. None of these are correct.
Question 2From the marketer's standpoint, marcom's objective is to ultimately affect _____.
a. brand equity
b. brand awareness
c. brand image
d. sales volume and revenue
e. investment
Question 3What is the value of podcasting for advertisers?
a. targeted messages based on lifestyle characteristics
b. high CPM costs
c. high reach
d. coverage
e. search engine optimization
Question 4The objective of marketing communications is to enhance brand equity as a means of _____.
a. defining the marketing mix
b. moving customers to favorable action toward the brand
c. increasing short-term sales
d. reducing the advertising budget
e. reducing the promotional budget
Question 5Sponsored e-mail that distributes free magazine-like publications is known as _____.
a. e-pubs
b. e-zines
c. e-books
d. blogs
e. podcasts
Question 6From the company's viewpoint, which of the following is the best statement a customer can make about a brand?
a. I like this brand.
b. This brand has the best value.
c. This brand is my favorite.
d. I like the way this brand works.
e. This brand has the best quality.
Question 7Teresa received an e-mail message telling her to click on the link in the message to update her account profile at her bank. She did so, was taken to a website that looked like her bank's online banking website, and proceeded to enter all sorts of personal information such as her social security number, checking account number, and credit card numbers. However, this was not a legitimate site for her bank, but rather it was one designed to look like her bank site so thieves could obtain consumers' personal information to steal their identities. Unfortunately for Teresa, 3,000 was stolen from her bank account, and several purchases were made on her credit cards. This activity is known as ____.
a. skimming
b. phishing
c. browsing
d. searching
e. podcasting
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