Channel capacity is determined by the most efficient component of the communication process.
Indicate whether the statement is true or false
Question 2You are manager of a clothing manufacturing firm that has operations in different countries. Your Indonesian manufacturing facility is dedicated solely to producing elementary school uniforms for the U.S. market. Most of your product output is sold to a larger school uniform company in the U.S. called School Uniforms, Inc School Uniforms, Inc has major contracts with school districts like the Los Angeles Unified School District. In this scenario, the Los Angeles Unified School District is part of which of the following business markets?
A) Reseller market
B) Government market
C) Institutional market
D) Distributor market
E) Wholesaler market
Question 3A company prepares a well-crafted, informative press release. However, two major drawbacks associated with press releases are that the news media decides if or when the item will run, and the news media might alter the meaning of the release.
Indicate whether the statement is true or false
Question 4The capacity of a communication channel is determined by the least efficient component of the communication process.
Indicate whether the statement is true or false
Question 5Industrial classification systems allow marketers to divide business customers into groups based mainly on the types of goods and services provided.
Indicate whether the statement is true or false
Question 6Promoting a product or service through press releases or events is a public relations tactic to increase public awareness of a brand.
Indicate whether the statement is true or false
Question 7Feedback does not exist for mass communication.
Indicate whether the statement is true or false
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