To obtain the names of specific potential customers, the business marketer is well advised to employ the services of a commercial data company, since this is both cheaper and faster than any other method.
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Question 2Negative publicity stems from external forces outside a firm's control, not from a company's internal activities or decisions.
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Question 3NAICS provides little information about service industries and high-tech products.
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Question 4When a firm uses mass communication, feedback is rapid.
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Question 5Public relations is the one and only tool that can provide damage control after bad publicity hits.
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Question 6A communications channel is the vehicle used to transmit the coded message from the source to the receiver.
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Question 7The North American Industry Classification System includes all three NAFTA partners.
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