To obtain the names of specific potential customers, the business marketer is well advised to employ ...

To obtain the names of specific potential customers, the business marketer is well advised to employ the services of a commercial data company, since this is both cheaper and faster than any other method.
 
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Question 2

Negative publicity stems from external forces outside a firm's control, not from a company's internal activities or decisions.
 
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Question 3

NAICS provides little information about service industries and high-tech products.
 
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Question 4

When a firm uses mass communication, feedback is rapid.
 
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Question 5

Public relations is the one and only tool that can provide damage control after bad publicity hits.
 
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Question 6

A communications channel is the vehicle used to transmit the coded message from the source to the receiver.
 
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Question 7

The North American Industry Classification System includes all three NAFTA partners.
 
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