Ultimate consumers are generally more rational than business customers.
Indicate whether the statement is true or false
Question 2There are many different types of sales jobs. Which type is the least complex form of personal selling?
a. creative selling
b. system selling
c. missionary selling
d. order taking
Question 3The use of heavy advertising in the promotion mix is least likely to occur in which product life cycle stage?
A) Introduction
B) Decline
C) Maturity
D) Growth
E) Plateau
Question 4It is customary for contracts for raw materials and components to be negotiated semiannually.
Indicate whether the statement is true or false
Question 5Personal selling is
a. the face-to-face communications and persuasion process.
b. virtually the only way to close the deal.
c. simpler to conduct than any other marketing functions.
d. the most controversial form of direct marketing.
Question 6The Dyson Company, manufacturer of high-priced vacuum cleaners, has developed a promotional program with both push and pull policies. Dyson only sells its products through retailers who carry high-end household electronics items. For the push policy, Dyson will most likely use ____________; for the pull policy, Dyson will use ___________.
A) personal selling done by the retailer; rebates to the customer
B) a bonus to the retailer for every Dyson vacuum sold; personal selling done by the retailer's employees
C) advertising and personal selling; rebates to the customer
D) sales promotion; personal selling done by the retailer's employees
E) direct marketing; discounts to the retailer
Question 7Orders placed by business customers are usually smaller and more numerous than consumer sales.
Indicate whether the statement is true or false
Question 8The role of a marcom manager is to
a. ensure efficient and timely delivery of products ordered.
b. monitor contacts, sales, and return sales.
c. schedule the media for marketing communications.
d. plan the overall communications program and oversee functional specialists.
Question 9Organizations that sell products to industrial markets or a few wholesalers tend to focus their promotion efforts on
A) advertising.
B) word-of-mouth communication.
C) public relations.
D) sales promotion.
E) personal selling.
Question 10Government markets, although complicated in their requirements, can be very lucrative.
Indicate whether the statement is true or false