You commute a long distance to get to work every day, and the cost of gasoline is putting a strain on your personal finances. You realize that you need to look at buying a new car that gets better gas mileage, or that doesn't run on gasoline at all. In terms of the traditional consumer buying decision process, you are currently in the ___________ stage, and you are about to enter the ___________ stage.
A) problem recognition; purchase
B) evaluation of alternatives; information search
C) evaluation of alternatives; purchase
D) problem recognition; information search
E) information search; purchase
Question 2One reason why coordinating efforts in IBP can be difficult is that the complexities of all the elements demand that specialists be hired, but specialists often miss the big picture of the overall marketing effort.
Indicate whether the statement is true or false
Question 3Selling agents have control over the marketing efforts of manufacturers and may be used in place of a marketing department.
Indicate whether the statement is true or false
Question 4Credit card companies maintain staffs of professionals whose primary responsibility is to monitor the activity on cardholders' accounts to spot potential fraudulent purchases or stolen cards. These staffs are employed to prevent which of the following?
A) Consumer purchase complaints
B) Consumer misbehavior
C) Consumer misinformation
D) Consumer purchase remorse
E) Consumer purchase excess
Question 5Most manufacturers' agents prefer to work for one manufacturer at a time to avoid conflicts of interest.
Indicate whether the statement is true or false
Question 6The success of any IBP campaign involves choosing the right set of options and coordinating the placement of messages.
Indicate whether the statement is true or false
Question 7Psychological influences are internal factors that impact a consumer's buying decision process. More specifically, ___________ is one type of psychological influence wherein the consumer has a tendency to twist or change information received to fit their own personal feelings or beliefs.
A) perceptive dissonance
B) selective retention
C) creative distortion
D) distorted reality
E) selective distortion
Question 8Agents and brokers perform more functions than limited-service wholesalers.
Indicate whether the statement is true or false
Question 9Authenticity of a brand is strongest when the content of the show and the essence of the brand become completely intertwined and integrated.
Indicate whether the statement is true or false
Question 10Experience has shown you that your customers' buying decisions can be significantly impacted by situational influences. You are analyzing past sales activities to better understand how these factors translate into sales impacts. Which of the following statements is true about situational influences on the consumer's buying decision process?
A) Situational influences are only relevant in the purchasing stage of the consumer buying decision process.
B) Time is not a factor that contributes to situational influences on the consumer's buying decision process.
C) If the consumer is fatigued, this could potentially be a situational influence on her buying decision process.
D) The day of the week does not have a situational influence on the consumer's buying decision process.
E) Location is not a factor that contributes to situational influences on the consumer's buying decision process.
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