NASCAR fans are ten times more likely to purchase a product promoted by their favorite driver, relative to the fans of other sports.
Indicate whether the statement is true or false
Question 2Marketers must consider the different nationalities represented within the Hispanic and Asian-American subcultures because of the unique culture, history, and buying patterns of each ethnic group.
Indicate whether the statement is true or false
Question 3Industry research indicates that NASCAR fans are unusually loyal to the brands that sponsor the cars.
Indicate whether the statement is true or false
Question 4A cash-and-carry wholesaler provides transportation, delivers products directly to customers, and places products on the retailer's shelves.
Indicate whether the statement is true or false
Question 5Not all the behavioral patterns and values attributed to specific subcultures apply to every member of that specific subculture.
Indicate whether the statement is true or false
Question 6Typical limited-service wholesalers are rack jobbers, truck wholesalers, specialty-line wholesalers, and cash-and-carry wholesalers.
Indicate whether the statement is true or false
Question 7NASCAR marketers have discreetly admitted that NASCAR is the best-kept secret in marketing.
Indicate whether the statement is true or false
Question 8A consumer belongs to only one subculture.
Indicate whether the statement is true or false
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