Tables that are included in a research proposal which contain hypothetical, but expected, results of the study are called:
a. dummy tables.
b. pseudo tables.
c. categorical tables.
d. continuous tables.
Question 2Profitability objectives deal with the monetary return a retailer desires from its firm.
Indicate whether the statement is true or false
Question 3A written statement of the research objectives, the research design, the data collection methods, the data analysis techniques, and the evaluation methods is called a(n):
a. diffusion study.
b. ad hoc study.
c. situation analysis.
d. research proposal.
Question 4The mission statement should be changed often so as to reflect changes in company policies and macroenvironmental trends affecting the company.
Indicate whether the statement is true or false
Question 5A statement such as: If our test market results obtain a one percent market share, we will launch this new soft drink nationally, is what type of statement?
a. Research proposal
b. Situation analysis
c. Managerial action standard
d. Dummy table
Question 6Prior to establishing their strategic goals and objectives, retailers must:
a. do a SWOT analysis.
b. analyze the marketplace.
c. determine the yield objective.
d. develop the mission statement.
e. develop basic strategies.