The principles that define what is ethical and what is unethical are called:

The principles that define what is ethical and what is unethical are called:
 a. The Golden Rule.
 b. idealism.
 c. advocacy research.
 d. moral standards.

Question 2

Tammi sees Pam drinking a strong energy drink at an early morning meeting and believes that Pam must stay out late partying. She still believes this even after she overhears Pam telling someone at lunch that her neighbor's dog often barks a lot at night. Tammi is experiencing:
 a. a contrast effect.
 b. the perseverance effect.
 c. the correspondence bias.
 d. pseudodiagnosticity.
 e. the anchoring-and-adjustment effect.

Question 3

The study of right and wrong actions is the purview of:
 a. custom research.
 b. syndicated research.
 c. ethics.
 d. relativism.

Question 4

Which bias results from over-processing?
 a. Insensitivity to sample size
 b. The correspondence bias
 c. The salience effect
 d. The vividness effect
 e. The contrast effect

Question 5

When Burke Marketing Research designs a research study to fit the specific needs of its Frito-Lay client, what type of research is this?
 a. Syndicated research
 b. Off-the-shelf research
 c. Custom research
 d. In-house research

Question 6

Scenario thinking involves the erroneous belief that an outcome is more likely when a specific sequence of events leading to the outcome is specified as opposed to unspecified. This bias involves the use of which of the following heuristics?
 a. The representativeness heuristic
 b. The availability heuristic
 c. The simulation heuristic
 d. The anchoring-and-adjustment heuristic
 e. None of these choices is correct.

Question 7

J.D. Power and Associates sells major automobile producers the customer ratings of their vehicles. What type of organization is J.D. Power?
 a. Unobtrusive service
 b. Cross-functional service
 c. In-house service
 d. Syndicated service

Question 8

Which of the following heuristics involve judgment based on similarity?
 a. The representativeness heuristic
 b. The availability heuristic
 c. The simulation heuristic
 d. The anchoring-and-adjustment heuristic
 e. The correspondence bias

Question 9

Burke Marketing Research in Cincinnati, Ohio, performs scanner data studies to determine the market share of various products. What type of organization is Burke?
 a. Cross-functional supplier
 b. Research supplier
 c. DSS supplier
 d. Pseudo-research supplier

Question 10

Research on the framing effect shows that decision makers are risk averse when they focus on ________ and risk seeking when they focus on ________.
 a. gains; gains
 b. gains; losses
 c. losses; gains
 d. losses; losses
 e. None of these choices is correct.