Internet marketing uses interactive ________ communications between marketers and consumers with fast response times.
a. one-way
b. two-way
c. non-specific
d. personal
e. All of these choices are correct.
Question 2A statement such as: If we add these features to our product, we expect our profit to increase by 1.5 million, is an example of a:
a. hypothesis.
b. construct.
c. theory.
d. ladder of abstraction.
Question 3Research shows that comparison matrices actually lower consumers' decision quality.
Indicate whether the statement is true or false
Question 4A statement such as: If we increase advertising in St. Louis by 200,000, we expect our market share in that city to increase by two points, is an example of a(n):
a. abstract concept.
b. DSS.
c. EDI.
d. hypothesis.
Question 5Relative to bricks and mortar stores, online stores offer less choice, but emphasize the most popular items.
Indicate whether the statement is true or false
Question 6A statement such as: If we raise price on our product by 5 percent, we expect unit sales to drop by 8 percent, is an example of a(n):
a. construct.
b. DSS.
c. abstract concept.
d. hypothesis.
Question 7A shopper who has found their favorite shirt online without having to visit the store, and ordered a pair of shoes, a handbag and other accessories in a short period of time without hassle is not only in a state of flow, but is the recipient of the benefits of efficient e-tailers.
Indicate whether the statement is true or false
Question 8A relationship among different concepts is called a:
a. hypothesis.
b. proposition.
c. concept.
d. DSS.
Question 9During the movie, Notting Hill, the lead characters have a discussion in a bookstore. In the background of the scene there is a display of Rand-McNally Maps (a popular brand of world map books) sitting on a table. This is an example of what type of product placement?
a. Sponsorship
b. Branded entertainment
c. Product interaction
d. Product integration
e. Visual placement
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