This stage of project management usually involves a comparison of the project performance outcome ...

This stage of project management usually involves a comparison of the project performance outcome compared with the expected outcome.
 a. Planning
 b. Performance
 c. Concept
 d. Post completion

Question 2

All of the following are attributes of a successful commercial Web site except
 a. that the content is updated regularly.
  b. that navigation is clear and consistent.
  c. the frequent use of large, beautiful graphics files.
  d. that the organizational/institutional support is in place.
  e. that the site is integrated with print media, TV, and radio.

Question 3

A project is a series of tasks that has all the following characteristics EXCEPT:
 a. Has defined start and stop dates
 b. Operates with unlimited resources
 c. Consumes resources
 d. Specific objectives within a certain time frame

Question 4

Which one of the following is not a good tactic to consider for establishing a dialog among your target markets?
 a. extensive mail surveys
  b. e-mail
  c. advertising
  d. conference venues
  e. electronic publishing

Question 5

When suppliers come forward with the cost data, the purchaser can use the should cost analysis technique to calculate cost.
 
 Indicate whether the statement is true or false

Question 6

Ads that appear on web pages are meant to attract viewers who will point their mouse at these advertisements to get more information. The measurement for how often viewers do this is called ___________________.
 a. reader response rate.
  b. reach.
  c. virtual share.
  d. virtual response.
  e. clickthrough rate.

Question 7

In the cost markup pricing model, the supplier takes its estimates of costs and adds a markup percentage to obtain the desired profit.
 
 Indicate whether the statement is true or false

Question 8

In a comparison of advertising rates between TV, newspapers, and Internet audiences
 a. TV is 10 times more expensive.
  b. there is no real cost on the Internet.
  c. newspaper advertising is, by far, the cheapest.
  d. advertisers pay about as much (10-40 per 1000 viewers) for each medium.
  e. comparison of these costs is not very important to businesses.